Marketing SOS – Christmas giveaway and sale

The Shack 19 8 xx 10 in. sm IMG_2625 Marketing is a chore to most visual artists.  I have made a resolution to beat this problem.  My first step is writing this blog and committing to the project.

Here is a quote from someone good at marketing (M. Hernandez); The perfect marketer is someone that loves challenges, thrives in uncertainty, can think outside the box, likes to take risks (calculated ones), has boat loads of resilience, patience and energy.

The question is ‘Can I do it?’.  Yes, because I want to get my work known and I want to send my  painting babies to ‘nice homes’ so I can create more.  I love being in the studio and time away is painful.  Marketing is part of the away time.  All the advice says to make a plan.  Break it down into manageable sections and do it!  My plan includes two or three marketing/sales events a year, applying for at least three shows a year and promoting my website more.

Step 1.   My first marketing plan

Marketing strategies say that you need to give in order to receive.  Since it is the giving season, I will be giving away what? That is the question.  I have an idea!  The title will be:  The twelve days of Christmas giveaway.   Since it is near xmas, I am going to do a seasonal sale and giveaway.For twelve days, I will give away something that I have created. Twelve days equals 12 items.

 I do not want to spend a lot on shipping away free products.  I have several online classes, so that is inexpensive to give away.  What else?  Prints.  If the prints can be put in an envelope, that is reasonable.  Cards also.  I have a large supply.  Ideas, ideas…..please come to me………Anyone reading this column, please let me know your ideas.  I could use some help.  

 

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My landscape show – Views

For the month of April, 2015, I have a show at the Hemingway Centre in St. Albert.

VIEWS
25 Sir Winston Ave. St.Albert
Vasa St Albert

Preparing for it involved some serious elbow grease.  I had to decide what I wanted to show.  Although I had a lot of work ready, I wanted everything to go well together.  I ended up creating a whole ‘bunch’ of new work so that I had a cohesive show.  Tweaking some of the existing work too.  Even though I thought I would be ready early, I was burning the midnight oil until the day before.  The volunteers at the Centre put up the show (the artist was not allowed there) and they did a great job. I want to thank them for all their hard work.  The show could not have happened without them.