Marketing is a chore to most visual artists. I have made a resolution to beat this problem. My first step is writing this blog and committing to the project.
Here is a quote from someone good at marketing (M. Hernandez); The perfect marketer is someone that loves challenges, thrives in uncertainty, can think outside the box, likes to take risks (calculated ones), has boat loads of resilience, patience and energy.
The question is ‘Can I do it?’. Yes, because I want to get my work known and I want to send my painting babies to ‘nice homes’ so I can create more. I love being in the studio and time away is painful. Marketing is part of the away time. All the advice says to make a plan. Break it down into manageable sections and do it! My plan includes two or three marketing/sales events a year, applying for at least three shows a year and promoting my website more.
Step 1. My first marketing plan
Marketing strategies say that you need to give in order to receive. Since it is the giving season, I will be giving away what? That is the question. I have an idea! The title will be: The twelve days of Christmas giveaway. Since it is near xmas, I am going to do a seasonal sale and giveaway.For twelve days, I will give away something that I have created. Twelve days equals 12 items.
I do not want to spend a lot on shipping away free products. I have several online classes, so that is inexpensive to give away. What else? Prints. If the prints can be put in an envelope, that is reasonable. Cards also. I have a large supply. Ideas, ideas…..please come to me………Anyone reading this column, please let me know your ideas. I could use some help.
September Newsletter and invitation to my September show.
Time flies and a lot has happened since the last newsletter.
First, let me invite you to my show at the CAVA Gallery
on Sept. 16th at 7pm.
Address: 9103 95 Ave NW, Edmonton, AB T6C 1Z4
Phone: (780) 461-3427
The opening night is the best time to visit the gallery. There are snacks and you can talk to the artists. It is a fun time.
I have spent a lot of time in my studio creating for the show coming up. The theme is skies. I love the abstract quality of the colours in the sky and that is what attracted me to this topic. The skies I saw in India last year started me looking at skies here in Alberta. I started seeing colours in the sky that I did not realize were there. One colour leaked into other colours until there was a blanket of multiple colours. I did get carried away with the variety and how they changed every second.
Looking at them, my first thought is that I have become traditional again. I usually like creating abstract work. However, if you focus on the skies, the abstract is there.
Every summer I try something different. This summer, I decided to build a sculpture/sign for the front of our house. My brother built me the form then I filled it with river/lake rock and cement. I put the step by step process on Facebook, if you want to know how it is done. People will now be able to find our house easily. None of the neighbours have a sign like this one. This was a fun project.
Shows: The above painting was accepted into ‘Painting on the Edge’ a show with the Federation of Canadian artists in Vancouver. Yahoo! Made me really happy.
A second exciting event happened. I got into the ‘Works on Paper show with the VAAA in Edmonton. This show will be in Edmonton and Calgary. Please check the VAAA web site for dates. Above is one of the three paintings in the show.
Summer has gone quickly and my studio time limited due to family events but I have taken some great photos that will see me through the winter. We will soon be travelling and I will tell you all about that in the next newsletter.
Up the hill. Graphite, watercolour and collage on paper. VAAA works on paper show.
Have a great day and come see me at my CAVA opening. Sept. 16th at 7pm.
Address: 9103 95 Ave NW, Edmonton, AB T6C 1Z4
Phone: (780) 461-3427
I had to add this to my blog! It is about messiness and creativity. I am known to be messy and cannot seem to ever get a handle on ‘it’. So, this article seems to be made for me.
“If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?” -Albert Einstein
Creative thinking is any kind of thinking outside of the lines of conventional reasoning. It’s a loosely defined term to say the very least. For me, if I cannot see the art materials or artwork, it does not exist….I need to see what is there and what my options are for that moment of creation.
Einstein, clearly a creative man, had no problem with a cluttered desk. He wasn’t alone either. Mark Twain attributed his imaginative characteristics to his cluttered work space. Steve Jobs, the massively successful inventor of numerous Apple products also had a messy desk. According to Vohs, it likely contributed to all of their geniuses.
But what does all that mean for you? Should you just trash your desk and house and call it good? Probably not. Messiness isn’t necessarily disorder. Simply let your things end up where they go.
I am repeatedly surprised at what I retain after a trip. I tend to sample the new foods and talk about them repeatedly to my friends. After a trip to Mexico, I came back with pure chocolate from Oaxaca and made hot chocolate for my friends and family when I got back. We were in the middle of winter and it was perfect then.
My long term memories have left with impressions of what I saw and then I go to the easel and paint away. For the last few years, I have painted scenes of the weather. I am far from being a traditional painter but my trips lead the way to landscapes. These are not your run-of-the-mill landscapes but impressions of my experience there.
The skies have been a big influence as has the weather. My journey to the Himalayas in August is doing the same thing to me. I am painting skies again. This is as much a surprise to me as the next person. I have a tendency to abstract and rarely paint landscapes (usually). I will have to figure this one out……Maybe, you can help?
As you mature as an artist, it is recommended that you have a solo show. This shows that you are now moving into the ‘professional’ category and that you have a solid body of work created. So, the question is: How do I get to that point?
First, pick a theme that you enjoy painting. If you are a landscape painter, pick one area (ie. Elk Island Park) and paint scenes from that area. Or, paint only trees. Or, paint only fall fields…. you get the idea.
Second, pick a color palette that you will use for all the series. Six basic colors that you will use for the whole series. You can vary this with a few more colors but stick to those chosen colors.
Third, create at least 20 works that you are happy with on that theme. This may seem like a lot but when you go to fill a room with your own work, it has been my experience that you always need more work than you think.
Fourth, Work only on this series for a ‘certain’ time period. If you concentrate on that series, your work will be more consistent. Consistency is important for a solo show.
Preparing for it involved some serious elbow grease. I had to decide what I wanted to show. Although I had a lot of work ready, I wanted everything to go well together. I ended up creating a whole ‘bunch’ of new work so that I had a cohesive show. Tweaking some of the existing work too. Even though I thought I would be ready early, I was burning the midnight oil until the day before. The volunteers at the Centre put up the show (the artist was not allowed there) and they did a great job. I want to thank them for all their hard work. The show could not have happened without them.
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