Marketing SOS – Christmas giveaway and sale

The Shack 19 8 xx 10 in. sm IMG_2625 Marketing is a chore to most visual artists.  I have made a resolution to beat this problem.  My first step is writing this blog and committing to the project.

Here is a quote from someone good at marketing (M. Hernandez); The perfect marketer is someone that loves challenges, thrives in uncertainty, can think outside the box, likes to take risks (calculated ones), has boat loads of resilience, patience and energy.

The question is ‘Can I do it?’.  Yes, because I want to get my work known and I want to send my  painting babies to ‘nice homes’ so I can create more.  I love being in the studio and time away is painful.  Marketing is part of the away time.  All the advice says to make a plan.  Break it down into manageable sections and do it!  My plan includes two or three marketing/sales events a year, applying for at least three shows a year and promoting my website more.

Step 1.   My first marketing plan

Marketing strategies say that you need to give in order to receive.  Since it is the giving season, I will be giving away what? That is the question.  I have an idea!  The title will be:  The twelve days of Christmas giveaway.   Since it is near xmas, I am going to do a seasonal sale and giveaway.For twelve days, I will give away something that I have created. Twelve days equals 12 items.

 I do not want to spend a lot on shipping away free products.  I have several online classes, so that is inexpensive to give away.  What else?  Prints.  If the prints can be put in an envelope, that is reasonable.  Cards also.  I have a large supply.  Ideas, ideas…..please come to me………Anyone reading this column, please let me know your ideas.  I could use some help.  

 

IMG_9705

 

You are invited to my art show

September Newsletter and invitation to my September show.
Sunflower in the wind Mixed media on paper 9 x 12 in

Time flies and a lot has happened since the last newsletter.
First, let me invite you to my show at the CAVA Gallery
on Sept. 16th at 7pm.
Address: 9103 95 Ave NW, Edmonton, AB T6C 1Z4
Phone: (780) 461-3427

The clouds floated by......
The clouds floated by……

The opening night is the best time to visit the gallery. There are snacks and you can talk to the artists. It is a fun time.

I have spent a lot of time in my studio creating for the show coming up. The theme is skies. I love the abstract quality of the colours in the sky and that is what attracted me to this topic. The skies I saw in India last year started me looking at skies here in Alberta. I started seeing colours in the sky that I did not realize were there. One colour leaked into other colours until there was a blanket of multiple colours. I did get carried away with the variety and how they changed every second.
Looking at them, my first thought is that I have become traditional again. I usually like creating abstract work. However, if you focus on the skies, the abstract is there.

Every summer I try something different. This summer, I decided to build a sculpture/sign for the front of our house. My brother built me the form then I filled it with river/lake rock and cement. I put the step by step process on Facebook, if you want to know how it is done. People will now be able to find our house easily. None of the neighbours have a sign like this one. This was a fun project.

Rock sign by Doris Charest
Rock sign by Doris Charest

Shows: The above painting was accepted into ‘Painting on the Edge’ a show with the Federation of Canadian artists in Vancouver. Yahoo! Made me really happy.

A second exciting event happened. I got into the ‘Works on Paper show with the VAAA in Edmonton. This show will be in Edmonton and Calgary. Please check the VAAA web site for dates. Above is one of the three paintings in the show.

Charest 02. The creek by the trees Summer has gone quickly and my studio time limited due to family events but I have taken some great photos that will see me through the winter. We will soon be travelling and I will tell you all about that in the next newsletter.
Up the hill. Graphite, watercolour and collage on paper. VAAA works on paper show.

Charest 01. Up the hill Have a great day and come see me at my CAVA opening. Sept. 16th at 7pm.
Address: 9103 95 Ave NW, Edmonton, AB T6C 1Z4
Phone: (780) 461-3427

 

Planning a show -your first solo

Tree on the hill 9 x 12 sm IMG_2631 As you mature as an artist, it is recommended that you have a solo show.  This shows that you are now moving into the ‘professional’ category and that you have a solid body of work created.  So, the question is:   How do I get to that point?

First, pick a theme that you enjoy painting.  If you are a landscape painter, pick one area (ie. Elk Island Park) and paint scenes from that area. Or, paint only trees. Or, paint only fall fields…. you get the idea.

Second, pick a color palette that you will use for all the series.  Six basic colors that you will use for the whole series.  You can vary this with a few more colors but stick to those chosen colors.

Third, create at least 20 works that you are happy with on that theme.  This may seem like a lot but when you go to fill a room with your own work, it has been my experience that you always need more work than you think.

Fourth, Work only on this series for a ‘certain’ time period.  If you concentrate on that series, your work will be more consistent.  Consistency is important for a solo show.

My landscape show – Views

For the month of April, 2015, I have a show at the Hemingway Centre in St. Albert.

VIEWS
25 Sir Winston Ave. St.Albert
Vasa St Albert

Preparing for it involved some serious elbow grease.  I had to decide what I wanted to show.  Although I had a lot of work ready, I wanted everything to go well together.  I ended up creating a whole ‘bunch’ of new work so that I had a cohesive show.  Tweaking some of the existing work too.  Even though I thought I would be ready early, I was burning the midnight oil until the day before.  The volunteers at the Centre put up the show (the artist was not allowed there) and they did a great job. I want to thank them for all their hard work.  The show could not have happened without them.

 

 

Welcome to my new website!

Doris Charest
Welcome to my new website.

I will be blogging about what it is like to be an artist.

Everyday life as an artist.  What is it like?   Well, I can assure you it is not boring.  There is always some new challenge on the horizon.  I will talk about  getting ready for shows, daily life, preparing courses and much more.  Keep in touch and you will find out ….