Here is a quote from someone good at marketing (M. Hernandez); The perfect marketer is someone that loves challenges, thrives in uncertainty, can think outside the box, likes to take risks (calculated ones), has boat loads of resilience, patience and energy.
The question is ‘Can I do it?’. Yes, because I want to get my work known and I want to send my painting babies to ‘nice homes’ so I can create more. I love being in the studio and time away is painful. Marketing is part of the away time. All the advice says to make a plan. Break it down into manageable sections and do it! My plan includes two or three marketing/sales events a year, applying for at least three shows a year and promoting my website more.
Step 1. My first marketing plan
Marketing strategies say that you need to give in order to receive. Since it is the giving season, I will be giving away what? That is the question. I have an idea! The title will be: The twelve days of Christmas giveaway. Since it is near xmas, I am going to do a seasonal sale and giveaway.For twelve days, I will give away something that I have created. Twelve days equals 12 items.
I do not want to spend a lot on shipping away free products. I have several online classes, so that is inexpensive to give away. What else? Prints. If the prints can be put in an envelope, that is reasonable. Cards also. I have a large supply. Ideas, ideas…..please come to me………Anyone reading this column, please let me know your ideas. I could use some help.